Project visual for Groupe APB
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Groupe APB

  • Branding
  • UX
  • UI

Groupe APB is a French RGE-certified company specialising in energy renovation for homeowners, from insulation and heating to solar panels, ventilation and joinery.

The project involved redesigning the brand identity to strengthen its awareness and harmonise its presence across every channel, from the website to social media and marketing campaigns. The goal was also to simplify offer management, improve the user experience and optimise the customer journey, from acquisition to loyalty, while ensuring continuity between physical and digital touchpoints.

Company
Groupe APB
Year
2026
Tools
  • Figma
  • FigJam
  • Photoshop
  • WordPress
  • Elementor

Brand identity

White Groupe APB logo on a blue background
Browser tab with the Groupe APB favicon
House with solar panels and the Groupe APB symbol

Applications

Groupe APB website on a laptop
Card with the slogan “Rénovez aujourd’hui, économisez demain”
Groupe APB logo tote bag

Website

Groupe APB website homepage
Six pages of the Groupe APB website

Mobile version

Groupe APB website on a smartphone
Six mobile screens of the Groupe APB website

In numbers

more leads per month since the new identity launched.

UI components built, cards, CTAs, forms, testimonials…

offer categories structured, insulation, heating, solar, ventilation and joinery.

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