Open to new opportunities
Clara Debarle
Clara Debarle, DigitalDesigner
As a UI/UX & Brand designer, I help brands shape their strategy, from visual identity to interface.
Projects
My approach
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Step 1 of 4
Discover
Immersion and scoping
Immersion and scoping
Definition of goals, audiences and positioning during a scoping workshop. Competitive analysis and audit of existing assets to identify the challenges and set the project priorities.
Deliverables :- Creative brief
- Competitive benchmark
- Brand & UX audit
- Personas
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Step 2 of 4
Define
Strategy and structure
Strategy and structure
Definition of the brand platform and key messages, then development of the content architecture and user journeys. Design of zoning and wireframes to structure every touchpoint and validate the project foundations before creation.
Deliverables :- Brand platform
- Site map
- User flows
- Wireframes
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Step 3 of 4
Design
Creation and iteration
Creation and iteration
Exploration of several creative routes and definition of an art direction. The chosen route is rolled out into a visual identity and desktop and mobile mock-ups, followed by an interactive prototype put through user testing.
Deliverables :- Moodboard
- Visual identity
- UI mock-ups
- Interactive prototype
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Step 4 of 4
Deliver
Roll-out and handover
Roll-out and handover
Finalisation of the brand guidelines, design system and ready-to-use source files. Support through production and development up to launch, followed by a final quality check.
Deliverables :- Brand guidelines
- Design system
- Asset kit
- Developer handoff
Interfaces that make sense at first glance.
Brands people remember.
Experiences that are felt.
Away from screens
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